Lead with AI PRO Session

How to Make AI Adoption Stick: Lessons from Adobe’s Go-to-Market Transformation

Join this Lead with AI PRO session with Amy Wowak, Head of Specialist GTM Strategy at Adobe, for a practical look at what it takes to lead AI adoption inside a large enterprise organization.

Most AI failures aren’t technical. They’re organizational.
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Sales and go-to-market teams are often the first places leaders try to introduce AI and also where adoption quietly stalls. Drawing from her work advising C-suite leaders on AI-native GTM transformation at Adobe, Amy will share what actually helps teams move from experimentation to real adoption.

Learn from this session:

• Where to start: a simple way to assess where your team actually sits on AI fluency before you spend a dollar or pick a single tool
• How to spot real friction early: the day-to-day breakdowns that signal a rollout is heading sideways, and why almost none of them are technical
• Build vs buy, decided honestly: when to develop tools in-house and when to bring in help, based on the call Adobe actually made and why
• The metrics that lie: why logins, usage, and weekly actives fool most leaders, and what real adoption actually looks like
• Your renegades are your roadmap: how to spot the people already using AI in ways that quietly map what your whole team needs next
• How to make it stick: what keeps teams using AI well after the rollout buzz fades, even at Adobe’s scale

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